Sometimes it's more subtle when it comes to a pricing strategy. And very often, you may not even realize when your getting deal or when you are paying too much. A couple weeks ago when I did my grocery shopping I was in the market for a new green tea. I found a variety at Festival, our neighborhood grocer, and it was a little over $4 for the box. I thought it was a little high, but said to myself, "I probably can't get this just anywhere."
I was mistaken. Yesterday I got a few pickups at Walmart; I try to stay away from shopping there too much. However, when going down the tea isle, there was my gourmet green tea. It was priced a little over $2. Now I said to myself, "What the fuck!" I was so pissed that the chronic shopper in me bought not just one box of tea but three boxes. To be fair, I bought one of each kind.
Sitting here now I realize that in the whole scheme of this shopping experience I've really been had. Walmart under prices so that you'll buy more than you need and spend more than you would have. Other retailers either just mark things up too high, or they are not getting a competitive price on the goods. Isn't there any place that I can shop in Green Bay that is just sensible?
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